Document Type

Working Paper

Date of this Version



Philip Nichols


This research paper is a case study of an ordinary private school in China. It specifically looks at what sorts of strategies the school in question used in order to compete in a confusing and nebulous sector of the Chinese economy. Through the effective management of external relationships with financiers, the local government, and the educational community as well as the internal relationships with the management structure, employees, and students, the school has achieved a measure of success. By success, the researcher means that the school has been able to survive in a difficult economic environment and maintain growth prospects. This case study provides strategies and one possible template for entrepreneurs looking to navigate the education market in China.


China, private school, education



Date Posted: 16 November 2011


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