Marketing Papers
Document Type
Working Paper
Date of this Version
10-1980
Start Page
1
Last Page
18
DOI
10.2139/ssrn.647802
Abstract
A literature review suggested that behavioral changes occur more rapidly when the learner assumed responsibility. Natural learning, an approach to help learners assume responsibility, was compared with the traditional strategy in seven field experiments. It produced more than twice as many long-term behavioral changes. It was superior also for attitude change, but not for gains in knowledge.
Keywords
Teaching, teacher, learner, management education, learning behavior changes
Recommended Citation
Armstrong, J. S. (1980). Teacher vs. Learner Responsibility in Management Education. 1-18. http://dx.doi.org/10.2139/ssrn.647802
Date Posted: 27 November 2017