Marketing Papers

Document Type

Working Paper

Date of this Version

10-1980

Start Page

1

Last Page

18

DOI

10.2139/ssrn.647802

Abstract

A literature review suggested that behavioral changes occur more rapidly when the learner assumed responsibility. Natural learning, an approach to help learners assume responsibility, was compared with the traditional strategy in seven field experiments. It produced more than twice as many long-term behavioral changes. It was superior also for attitude change, but not for gains in knowledge.

Keywords

Teaching, teacher, learner, management education, learning behavior changes

Share

COinS
 

Date Posted: 27 November 2017