This paper investigates the impact of advertisements on news readers’ reading time, memory, and enjoyment level. Through a laboratory experiment, this study explores the relationship between the presence of advertisements on news sites and their ability to distract readers from consuming the news content and to affect news readers’ reading experience. After a linear mixed effect model, the results indicate that there is no significant relationship between the presence of advertisements and news readers’ reading time, memory, and enjoyment level. Theoretical and real-world implications of the results are provided. These results highlight the uniqueness of consumers’ news reading behavior and recommend further research.