This study investigates the impact of culture on non‐life insurance consumption. Various economic institutional, and cultural variables regarding 82 countries across a 10‐year period are considered when building up the best and most parsimonious regression model. Employing blocking and bootstrapping techniques, we find that nations with a low degree of Power Distance, a high level of Individualism, and a high degree of Uncertainty Avoidance tend to have a high level of non‐life insurance consumption. The empirical results suggest that consumers may respond to insurance solicitations according to their cultural belief, not only economic rationality.