Date of Award
1976
Degree Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Communication
First Advisor
Gerbner, George
Abstract
CHAPTER l: AN INTRODUCTION TO THE STUDY AND ITS METHODOLOGY
Analysts of the mass media tend to agree that the organizational nature of mass communication has important consequences for the shaping of those messages which are distributed to large, dispersed audiences (see, for example, Wright, 1975, p. 8). Many scholars have commented, as well, upon the importance which mass produced, widely shared, message systems have for individuals and society. One especially persuasive perspective on the significance of mass communication has been articulated by Gerbner (1972) and is encapsulated in the following passage:
Recommended Citation
Turow, Joseph, "Client Relationship and Mass Media Policy: A Comparative Case Study of Mass Market and Library Market Production And Distribution In Children's Book Publishing" (1976). Dissertations (ASC). 11.
https://repository.upenn.edu/dissertations_asc/11