Turow, Joseph

Profile Picture
Email Address
ORCID
Disciplines
Communication
Research Projects
Organizational Units
Position
Robert Lewis Shayon Professor of Communication
Introduction
Joseph Turow is Robert Lewis Shayon Professor of Communication at Penn's Annenberg School for Communication. • He is the author of more than 60 articles and 9 books on mass media industries. • His continuing work on the internet, marketing and society has received a great deal of attention from the popular press as well as the research community. • He has written about media in the popular press, including American Demographics magazine and The Los Angeles Times. • His research has received financial support from the Robert Wood Johnson Foundation, the Kaiser Family Foundation, Federal Communications Communication, MacArthur Foundation and National Endowment for the Humanities, among others. • The winner of a number of conference-paper and book awards, he was a Chancellor's Distinguished Lecturer at LSU and a Potruck Distinguished Lecturer at Penn State. • He currently serves on the editorial boards of the Journal of Broadcasting and Electronic Media, Poetics, and New Media and Society.
Research Interests

Filters

66
Reset filters

Settings

Search Results

Now showing 1 - 10 of 66
  • Publication
    Producing TV's World: How Important Is Community, an Essay Review
    (1982-04-01) Turow, Joseph
    Two views of the televisionl film business examine the media’s New York-California connection. Up the Tube: Prime Time Television in the Silverman Years by Sally Bedell. New York: Viking, 1981. Media Made in California: Hollywood, Politics, and the News by Jeremy Tunstall and David Walker. New York: Oxford University Press, 1981.
  • Publication
    Internet Privacy and Institutional Trust: Insights From a National Survey
    (2007-04-01) Turow, Joseph; Hennessy, Michael
    What does the US public believe about the credibility of institutional actors when it comes to protecting information privacy online? Drawing on perspectives of environmental risk, this article addresses the question through a nationally representative telephone survey of 1200 adults who go online at home. A key result is that a substantial percentage of internet users believes that major corporate or government institutions will both help them to protect information privacy and take that privacy away by disclosing information to other parties without permission. This finding and others raise questions about the dynamics of risk-perception and institutional trust on the web.
  • Publication
    Audience Construction and Culture Production: Marketing Surveillance in the Digital Age
    (2005-01-01) Turow, Joseph
    This study melds "contextualist" and "resource dependence" perspectives from industrial sociology to explore the implications that audience construction by marketing and media firms hold for the core assumptions that are shaping the emerging media system of the twenty-first century. Marketers, media, and the commercial research firms that work with them are constructing contemporary U.S. audiences as frenetic, self-concerned, attention-challenged, and willing to allow advertisers to track them in response to being rewarded or treated as special. This perspective, a response to challenges and opportunities they perceive from new digital interactive technologies, both leads to and provides rationalizations for a surveillance-based customization approach to the production of culture.
  • Publication
    The Future of Shopping is More Discrimination
    (2017-02-27) Turow, Joseph
  • Publication
    The Impact of Differing Orientations of Librarians on the Process of Children's Book Selection: A Case Study of Library Tensions
    (1978-07-01) Turow, Joseph
    This paper represents an attempt to apply current organizational theory to the understanding of a large juvenile library system's selection goals and guidelines. Writings on goal conflict within organizations suggest that the two groups characteristically involved in a large library's book selection process, the coordinators and branch librarians, would display differing orientations toward the process which would result in conflicting objectives and organizational tensions. A case study using nonparticipant observation, interviews, and a questionnaire survey was carried out to examine this hypothesis. The findings challenge the traditional view of forces guiding book selection in a children's library
  • Publication
    Divided We Feel: Partisan Politics American's Emotions Regarding Surveillance of Low-Income Populations
    (2018-04-01) Turow, Joseph; Hennessy, Michael; Akanbi, Ope; Virgilio, Diami; Draper, Nora
  • Publication
    Advertising, Big Data, and the Clearance of the Public Realm: Marketers’ New Approaches to the Content Subsidy
    (2014-01-01) Couldry, Nick; Turow, Joseph
    This article addresses implications for democracy of two interconnected developments involving big data and the media. One is the targeting of consumers for advertising by marketers and the new data-capture industry that supports them. The other involves the transformation of advertisers’ approach to subsidizing media content production. We describe these developments and consider their consequences for democratic life, drawing on classical and recent democratic theory (Paine, Dahl, Mouffe, Rosanvallon). We conclude that big data’s embedding in personalized marketing and content production threatens the ecology of connections that link citizens and groups via information, argumentation, empathy, and celebration as members of a shared social and civic space. Unless challenged, these developments risk eliminating the connective media necessary for an effective democracy.
  • Publication
    Divided We Feel: Partisan Politics Drive American's Emotions Regarding Surveillance of Low-Income Populations
    (2018-04-01) Turow, Joseph; Akanbi, Ope; Hennessy, Michael; Virgilio, Diami; Draper, Nora
  • Publication
    AI Marketing as a Trojan Horse
    (2018-11-29) Turow, Joseph
  • Publication
    Curing Television's Ills: The Portrayal of Health Care
    (1985-10-01) Turow, Joseph; Coe, Lisa
    Content analysis of TV programming across day- and night-time genres shows drugs and machines as the ubiquitous modes of healing, with doctors diagnosing incorrectly only three percent of the time.