The Tradeoff Fallacy - How Marketers Are Misrepresenting American Consumers and Opening Them up to Exploitation
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Communication
Social and Behavioral Sciences
Social and Behavioral Sciences
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2015-06-01
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Thanks to Penn-Annenberg doctoral students Ope Akanbi, Emily Hund, Elena Maris, Lee McGuigan, and Stephen Schrag for their help during the questionnaire-construction phase of this project. This survey was supported by The Annenberg School for Communication—Michael Delli Carpini, Dean.