Last November, a conference hosted by the Institute of Applied Media Studies in Winterthur, Switzerland, examined the relationships among journalism, scholarship and the public interest. Barbie Zelizer, director of the Annenberg Scholars Program in Culture and Communication at the University of Pennsylvania, lead the discussion sharing insight and incisive research on what she deems, "the schizophrenic treatment of journalism." Zelizer was kind enough to provide EJO with the research paper she presented, entitled, "What Can Journalism Scholarship Tell Us About Journalism?"