Document Type

Thesis or dissertation

Date of this Version



Yoram (Jerry) Wind


Medication non-adherence is a public health issue that stems across therapeutic areas and worsens over time. Research suggests that patients and providers have various mental models or understandings of non-adherence, and that each understanding calls for different interventions. This qualitative analysis identifies ten mental models of medication non-adherence through a critical literature review; and uses semi-structured stakeholder interviews to recommend appropriate mitigation strategies for each mental model. Strategies that tackle more than one mental model are expected to be most effective in reducing non-adherence amongst patients, as they cast a wider net. In the long-term, a screening tool aimed at identifying patients’ mental models could lead to more personalized, targeted, and effective interventions to increase adherence.


medication adherence, medication compliance, mental model, chronic treatment, behavior change

Included in

Business Commons



Date Posted: 14 September 2017


To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.