Penn Social Norms Group (PennSoNG)

Document Type

Technical Report



Publication Source

Ministry of Climate Change Government of Pakistan


This study focused on the behavioral sustainability of latrine use and continued functionality of rural water supply systems in ODF certified villages in the Sindh and Punjab provinces of Pakistan. Our chief role was to develop, integrate and analyze social norms measures as part of the larger sustainability check. This report presents those methods, measures and findings.

PennSONG served as an associate partner in the report, working with lead partner AAN Associates ( and associate partner Institute of Environmental Sciences and Engineering ( The study was substantially supported by the Ministry of Climate Change (MOCC), the Government of Pakistan, and UNICEF Pakistan.


social norms, wash, open defecation, odf



Date Posted: 06 July 2017