This paper provides a brief overview of immersive technology and the ethnographic techniques that were leveraged by a student project team at the University of Pennsylvania over a twelve-week time period (Spring, 2011). The project sought to identify current and best practices for corporate and organizational uses of immersive technology. A specific emphasis is placed on modes for creative leadership, executive coaching and the non-profit organization, the Center for Creative Leadership (CCL). The closing section offers suggestions for further research on the continued growth and application of immersive technology.