Proposal for a Penn Bookstore Internship Program in Events and Marketing

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The purpose of this thesis is to propose the creation of an events/marketing internship program at the Penn Bookstore. I begin with a review of common terms and definitions used to describe student-learning experiences. Penn has multiple resources available to undergraduate students looking for an internship. Based on a review of internship programs offered through Penn and at a variety of local organizations, I identify and describe common and unique program categories. In addition, I examine three internship program models from the perspective of academic, non-profit and corporate/for-profit organizational settings. Based on this review, I propose my vision for an internship program model for the Penn Bookstore. I conclude by relating the benefits of the proposed internship program to the Bookstore, the undergraduate student community at Penn, and the University.

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2009-05-03
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Submitted to the Program of Organizational Dynamics In the Graduate Division of the School of Arts and Sciences In Partial Fulfillment of the Requirement for the Degree of Master of Science in Organizational Dynamics at the University of Pennsylvania Advisor: Larry M. Starr
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