Master of Science in Organizational Dynamics Theses

Document Type

Thesis or dissertation

Date of this Version

December 2008


Submitted to the Program of Organizational Dynamics in the Graduate Division of the School of Arts and Sciences in Fulfillment of the Requirements for the Degree of Master of Science in Organizational Dynamics at the University of Pennsylvania

Advisor: Larry Starr


This purpose of this thesis is to introduce and make recommendations for implementing a new media knowledge management plan for Public Radio Program Directors (PRPD) a national organization that includes program directors at public radio stations across the country. I discuss knowledge management and relate it to my own experiences as a program director responsible for guiding the media organization I work for in a rapidly changing new media environment. I review the current new media landscape and examine the challenges program directors like I are facing if we are to better manage our organizations and make the best decisions for the future. I present definitions of knowledge management (KM), review the literature and identify several KM models and philosophies. I conclude with recommendations for a new media knowledge management plan for PRPD to implement within their organization.



Date Posted: 05 March 2009