Master of Science in Organizational Dynamics Theses

Document Type

Thesis or dissertation

Date of this Version



Submitted to the Program of Organizational Dynamics, College of Liberal and Professional Studies in the School of Arts and Sciences in Partial Fulfillment of the Requirements for the Degree of Master of Science in Organizational Dynamics at the University of Pennsylvania

Advisor: John Eldred, ABD


The purpose of this capstone is to gauge what role employees play in organizational reputation through a review of the reputation literature, interviews with reputation management practitioners, and my own experience as advising clients in organizations about how to manage reputation. This study first analyzes the current and past literature on reputation and how the understanding of reputation and its influences, particularly stakeholders, has evolved to include employees. The aim of this paper is to understand better how reputation practitioners view employees’ role in forming reputation and if this understanding is leading to any changes in how they manage organizational reputations.


organizational reputation, reputation management



Date Posted: 15 September 2021