Thesis or dissertation
Date of this Version
The purpose of this capstone is to gauge what role employees play in organizational reputation through a review of the reputation literature, interviews with reputation management practitioners, and my own experience as advising clients in organizations about how to manage reputation. This study first analyzes the current and past literature on reputation and how the understanding of reputation and its influences, particularly stakeholders, has evolved to include employees. The aim of this paper is to understand better how reputation practitioners view employees’ role in forming reputation and if this understanding is leading to any changes in how they manage organizational reputations.
organizational reputation, reputation management
Date Posted: 15 September 2021