The Use of the Decomposition Principle in Making Judgments

Loading...
Thumbnail Image
Penn collection
Marketing Papers
Degree type
Discipline
Subject
Funder
Grant number
License
Copyright date
Distributor
Related resources
Author
Denniston, William B
Gordon, Matt M
Contributor
Abstract

One hundred and fifty-one subjects were randomly divided into two groups of roughly equal size. One group was asked to respond to a decomposed version of a problem and the other group was presented with the direct form of the problem. The results provided support for the hypotheses that people can make better judgments when they use the principle of decomposition; and that decomposition is especially valuable for those problems where the subject knows little. The results suggest that accuracy may be improved if the subject provides the data and the computer analyzes it, than if both steps were done implicitly by the subjects.

Advisor
Date Range for Data Collection (Start Date)
Date Range for Data Collection (End Date)
Digital Object Identifier
Series name and number
Publication date
1975-10-01
Journal title
Volume number
Issue number
Publisher
Publisher DOI
Journal Issue
Comments
Postprint version. Published in Organizational Behavior and Human Performance, Volume 14, Issue 2, October 1975, pages 257-263. Publisher URL: http://dx.doi.org/10.1016/0030-5073(75)90028-8
Recommended citation
Collection