Marketing Papers
Document Type
Journal Article
Date of this Version
January 1999
Abstract
Hartley, Trueman and Meadows [3] contribute useful evidence on whether scientists can gain prestige by writing in a manner that is difficult to read. This has been called the bafflegab theory by some. They concluded that the evidence was not strong. This comment examines some of the conclusions from Hartley, Trueman, and Meadows (HTM) and recommends directions for further research.
Recommended Citation
Armstrong, J. S. (1999). Readability and Prestige in Scientific Journals. Retrieved from https://repository.upenn.edu/marketing_papers/88
Date Posted: 14 June 2007
This document has been peer reviewed.
Comments
Postprint version. Published in Journal of Information Science, Volume 15, 1989, pages 123-124.
Publisher URL: http://jis.sagepub.com/cgi/reprint/15/2/123