Marketing Papers

Document Type

Journal Article

Date of this Version

January 1982


There exists a large number of quantitative extrapolative forecasting methods which may be applied in research work or implemented in an organizational setting. For instance, the lead article of this issue of the Journal of Forecasting compares the ability to forecast the future of over twenty univariate forecasting methods. Forecasting researchers in various academic disciplines as well as practitioners in private or public organizations are commonly faced with the problem of evaluating forecasting methods and ultimately selecting one. Thereafter, most become advocates of the method they have selected. On what basis are choices made? More specifically, what are the criteria used or the dimensions judged important? If a survey was taken among academicians and practitioners, would the same criteria arise? Would they be weighted equally?


Postprint version. Published in Journal of Forecasting, Volume 1, Issue 2, 1982, pages 215-217.
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Date Posted: 14 June 2007

This document has been peer reviewed.