Marketing Papers

Document Type

Journal Article

Date of this Version

April 1988


The demand for research on forecasting is strong. This conclusion is based on the high number of citations to papers published about research on forecasting, and upon the number of subscriptions for journals devoted to forecasting. The supply of research papers is also large, following a rapid growth in the 1960s and 1970s. This research has produced important findings. Despite this, a comparison of published research versus the needs expressed in two surveys of academics and practitioners showed that numerous gaps still exist. A review of the literature also supported this conclusion that the research being produced does not match up well against the research desired. Suggestions are made as to what research is needed and how it should be conducted.


Postprint version. Published in International Journal of Forecasting, Volume 4, Issue 3, April 1988, pages 449-465.
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acceptance of forecasts, forecasting audit, legal aspects, survey of forecasters



Date Posted: 14 June 2007

This document has been peer reviewed.