Marketing Papers

Document Type

Journal Article

Date of this Version

October 1999


Rowe and Wright’s paper "The Delphi Technique as a Forecasting Tool" was initially reviewed by four experts in the area of judgmental forecasting. Following three rounds of revisions, the paper was accepted for publication. It was then sent for commentary by Professors Ayton, Ferrell, and Stewart. The lead paper should be of interest to researchers because it identifies important aspects of the Delphi procedure that have not yet been studied. In particular, there are few validation studies and these often omit descriptions of the relevant conditions. This makes it difficult to identify which aspects of Delphi are related to accuracy and the conditions under which Delphi is most useful.


Postprint version. Published in International Journal of Forecasting, Volume 15, Issue 4, October 1999, pages 351-352.
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Date Posted: 14 June 2007

This document has been peer reviewed.