Marketing Papers
Document Type
Technical Report
Date of this Version
3-2003
Publication Source
Business Strategy Review
Volume
14
Issue
1
Start Page
17
Last Page
26
DOI
10.1111/1467-8616.00240
Abstract
Who's afraid of the Internet? Not companies, it seems, according to a new survey. But closer analysis suggests optimism may well be misplaced and expected benefits a mirage. The reality is that companies already adept at creating and nurturing close customer relationships will reap the benefits opened by the web.
Copyright/Permission Statement
This is the peer reviewed version of the following article: Day, G.S. & Hubbard, K.J. (2003). Customer Relationships Go Digital. Business Strategy Review 14, no. 1: 17-26, which has been published in final form at http://dx.doi.org/10.1111/1467-8616.00240.
This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving https://authorservices.wiley.com/author-resources/Journal-Authors/licensing-open-access/licensing/self-archiving.html.
Recommended Citation
Day, G. S., & Hubbard, K. J. (2003). Customer Relationships Go Digital. Business Strategy Review, 14 (1), 17-26. http://dx.doi.org/10.1111/1467-8616.00240
Included in
Advertising and Promotion Management Commons, Behavioral Economics Commons, Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Business Intelligence Commons, Communication Technology and New Media Commons, E-Commerce Commons, Marketing Commons, Organizational Behavior and Theory Commons, Sales and Merchandising Commons, Strategic Management Policy Commons, Technology and Innovation Commons
Date Posted: 15 June 2018
This document has been peer reviewed.