Marketing Papers

Document Type

Technical Report

Date of this Version

3-2003

Publication Source

Business Strategy Review

Volume

14

Issue

1

Start Page

17

Last Page

26

DOI

10.1111/1467-8616.00240

Abstract

Who's afraid of the Internet? Not companies, it seems, according to a new survey. But closer analysis suggests optimism may well be misplaced and expected benefits a mirage. The reality is that companies already adept at creating and nurturing close customer relationships will reap the benefits opened by the web.

Copyright/Permission Statement

This is the peer reviewed version of the following article: Day, G.S. & Hubbard, K.J. (2003). Customer Relationships Go Digital. Business Strategy Review 14, no. 1: 17-26, which has been published in final form at http://dx.doi.org/10.1111/1467-8616.00240.

This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving https://authorservices.wiley.com/author-resources/Journal-Authors/licensing-open-access/licensing/self-archiving.html.

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Date Posted: 15 June 2018

This document has been peer reviewed.