Customer Relationships Go Digital
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Marketing Papers
Degree type
Discipline
Subject
Advertising and Promotion Management
Behavioral Economics
Business
Business Administration, Management, and Operations
Business and Corporate Communications
Business Intelligence
Communication Technology and New Media
E-Commerce
Marketing
Organizational Behavior and Theory
Sales and Merchandising
Strategic Management Policy
Technology and Innovation
Behavioral Economics
Business
Business Administration, Management, and Operations
Business and Corporate Communications
Business Intelligence
Communication Technology and New Media
E-Commerce
Marketing
Organizational Behavior and Theory
Sales and Merchandising
Strategic Management Policy
Technology and Innovation
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Day, George S
Hubbard, Katrina J
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Abstract
Who's afraid of the Internet? Not companies, it seems, according to a new survey. But closer analysis suggests optimism may well be misplaced and expected benefits a mirage. The reality is that companies already adept at creating and nurturing close customer relationships will reap the benefits opened by the web.
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Publication date
2003-03-01