The devil's advocate responds to an MBA student’s claim that research harms learning
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Penn collection
Marketing Papers
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Book review of Snapshots from hell by Peter Robinson. Published by Warner Books (New York), 1994.
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1995-07-01
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Postprint version. Published in Journal of Marketing, published by the American Marketing Association, Volume 59, Issue 3, July 1995, pages 101-106. The author has asserted his/her right to include this material in ScholarlyCommons@Penn.