Marketing Papers
Document Type
Other
Date of this Version
July 1995
Abstract
Book review of Snapshots from hell by Peter Robinson. Published by Warner Books (New York), 1994.
Recommended Citation
Armstrong, J. S. (1995). The devil's advocate responds to an MBA student’s claim that research harms learning. Retrieved from https://repository.upenn.edu/marketing_papers/27
Date Posted: 15 August 2006
Comments
Postprint version. Published in Journal of Marketing, published by the American Marketing Association, Volume 59, Issue 3, July 1995, pages 101-106. The author has asserted his/her right to include this material in ScholarlyCommons@Penn.