Generalization and Communication Issues in the Use of Error Measures: A Reply

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Marketing Papers
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Business
Business Administration, Management, and Operations
Business Analytics
Business Intelligence
Management Sciences and Quantitative Methods
Marketing
Organizational Behavior and Theory
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Collopy, Fred
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We agree with most of what the commentators say about Armstrong and Collopy (1992), hereafter referred to as "AC," and Fildes (1992), hereafter referred to as "F." Here, we address three issues where we do not agree entirely: (1) Can the results from the M-competition be generalized? (2) Is Theil's U2 easy to communicate? (3) Would a richer set of measures lead to improvements in the selection and development of forecasting methods? Our own answers to these questions are "yes," "no," and "probably not," respectively.

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1992-06-01
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International Journal of Forecasting
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