Marketing Papers
Document Type
Journal Article
Date of this Version
1972
Publication Source
Wharton Quarterly
Volume
7
Issue
1
Start Page
13
Last Page
16
Abstract
In recent years, the American market system has come under increasing criticism from those it serves. Many young people, radicals, members of minority groups and even middle-of-the-roaders are concerned about such things as poor product quality, poor variety, unsafe products. and misleading advertising. From almost any vantage point, flaws in the American economic system are visible.
Recommended Citation
Armstrong, J. S., & Nason, R. W. (1972). Role Conflict: Society's Dilemma with Excellence in Marketing. Wharton Quarterly, 7 (1), 13-16. Retrieved from https://repository.upenn.edu/marketing_papers/235
Date Posted: 27 November 2017