Role Conflict: Society's Dilemma with Excellence in Marketing
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Penn collection
Marketing Papers
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Subject
Marketing
Business
Marketing
Business
Marketing
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Author
Nason, Robert W.
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Abstract
In recent years, the American market system has come under increasing criticism from those it serves. Many young people, radicals, members of minority groups and even middle-of-the-roaders are concerned about such things as poor product quality, poor variety, unsafe products. and misleading advertising. From almost any vantage point, flaws in the American economic system are visible.
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1972
Journal title
Wharton Quarterly