Marketing Papers
Document Type
Journal Article
Date of this Version
1-1975
Volume
39
Issue
1
Start Page
122
Abstract
A review of Market Segmentation by Johan Arndt. Originally published by the Journal of Marketing.
Keywords
economics, market segmentation, statistical methods
Recommended Citation
Armstrong, J. S. (1975). Review of Market Segmentation by Johan Arndt. 39 (1), 122-. Retrieved from https://repository.upenn.edu/marketing_papers/232
Date Posted: 27 November 2017
This document has been peer reviewed.