Date of this Version
A review of Market Segmentation by Johan Arndt. Originally published by the Journal of Marketing.
economics, market segmentation, statistical methods
Armstrong, J. S. (1975). Review of Market Segmentation by Johan Arndt. 39 (1), 122-. Retrieved from https://repository.upenn.edu/marketing_papers/232
Date Posted: 27 November 2017
This document has been peer reviewed.