Date of this Version
In Armstrong (1982a), I examined alternative explanations to the empirical findings that supported the use of formal planning. In considering the possibility that researcher bias might lead to such results, I used Terpstra’s (1981) evaluation scheme. Based on this test, poor methodology did not seem responsible for the conclusions on the value of formal planning.
Armstrong, J. S. (1986). The value of formal planning for strategic decisions: reply. Retrieved from https://repository.upenn.edu/marketing_papers/23
Date Posted: 03 August 2006