The value of formal planning for strategic decisions: reply

Loading...
Thumbnail Image
Penn collection
Marketing Papers
Degree type
Discipline
Subject
Funder
Grant number
License
Copyright date
Distributor
Related resources
Contributor
Abstract

In Armstrong (1982a), I examined alternative explanations to the empirical findings that supported the use of formal planning. In considering the possibility that researcher bias might lead to such results, I used Terpstra’s (1981) evaluation scheme. Based on this test, poor methodology did not seem responsible for the conclusions on the value of formal planning.

Advisor
Date Range for Data Collection (Start Date)
Date Range for Data Collection (End Date)
Digital Object Identifier
Series name and number
Publication date
1986-03-01
Journal title
Volume number
Issue number
Publisher
Publisher DOI
Journal Issue
Comments
Postprint version. Published in Strategic Management Journal, Volume 7, Number 2, March-April 1986, pages 183-185. The author has asserted his/her right to include this material in ScholarlyCommons@Penn. Publisher URL: http://www3.interscience.wiley.com/cgi-bin/jhome/2144
Recommended citation
Collection