Marketing Papers
Document Type
Journal Article
Date of this Version
March 1986
Abstract
In Armstrong (1982a), I examined alternative explanations to the empirical findings that supported the use of formal planning. In considering the possibility that researcher bias might lead to such results, I used Terpstra’s (1981) evaluation scheme. Based on this test, poor methodology did not seem responsible for the conclusions on the value of formal planning.
Recommended Citation
Armstrong, J. S. (1986). The value of formal planning for strategic decisions: reply. Retrieved from https://repository.upenn.edu/marketing_papers/23
Date Posted: 03 August 2006
Comments
Postprint version. Published in Strategic Management Journal, Volume 7, Number 2, March-April 1986, pages 183-185. The author has asserted his/her right to include this material in ScholarlyCommons@Penn.
Publisher URL: http://www3.interscience.wiley.com/cgi-bin/jhome/2144