Marketing Papers

Document Type

Journal Article

Date of this Version

March 1986


In Armstrong (1982a), I examined alternative explanations to the empirical findings that supported the use of formal planning. In considering the possibility that researcher bias might lead to such results, I used Terpstra’s (1981) evaluation scheme. Based on this test, poor methodology did not seem responsible for the conclusions on the value of formal planning.


Postprint version. Published in Strategic Management Journal, Volume 7, Number 2, March-April 1986, pages 183-185. The author has asserted his/her right to include this material in ScholarlyCommons@Penn.
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Date Posted: 03 August 2006