Marketing Papers

Document Type

Journal Article

Date of this Version

3-1982

Publication Source

IEEE Transactions on Professional Communication

Volume

PC-25

Issue

1

Start Page

30

Last Page

32

DOI

10.1109/TPC.1982.6447741

Abstract

A rational and popular viewpoint is that the function of scientific writing is to communicate knowledge. A study of prominent journals, however, suggests that clear communication is not appreciated within the reading-writing-refereeing community. If clarity is a goal for a journal, the editor must take action.

Keywords

Psychology, Indexes, Writing, Educational institutions, Editorials, Business

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Marketing Commons

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Date Posted: 27 November 2017

This document has been peer reviewed.