Marketing Papers
Document Type
Journal Article
Date of this Version
1997
Abstract
Studies suggest a bias against the publication of null (p > .05) results. Instead of significance, we advocate reporting effect sizes and confidence intervals, and using replication studies. If statistical tests are used, power tests should accompany them.
Recommended Citation
Hubbard, R., & Armstrong, J. S. (1997). Publication Bias Against Null Results. Retrieved from https://repository.upenn.edu/marketing_papers/213
Date Posted: 27 November 2017
This document has been peer reviewed.