Marketing Papers
Document Type
Journal Article
Date of this Version
12-1984
Publication Source
American Psychologist
Volume
39
Issue
12
Start Page
1496
DOI
10.1037/0003-066X.39.12.1496
Abstract
Comments on J. J. Christensen-Szalanski and L. R. Beach's (see record 1984-21471-001) conclusion that the attention given to commentaries and replies to articles did not justify the extra space. The author indicates that a 40% increase in space was associated with a 91% increase in citations; data do not argue against the use of commentaries.
Copyright/Permission Statement
"This article may not exactly replicate the final version published in the APA journal. It is not the copy of record."
Recommended Citation
Armstrong, J. S. (1984). Commentary on "Publishing Opinions: A Note on the Usefulness of Commentaries". American Psychologist, 39 (12), 1496-. http://dx.doi.org/10.1037/0003-066X.39.12.1496
Date Posted: 27 November 2017
This document has been peer reviewed.