Marketing Papers

Document Type

Journal Article

Date of this Version

12-1984

Publication Source

American Psychologist

Volume

39

Issue

12

Start Page

1496

DOI

10.1037/0003-066X.39.12.1496

Abstract

Comments on J. J. Christensen-Szalanski and L. R. Beach's (see record 1984-21471-001) conclusion that the attention given to commentaries and replies to articles did not justify the extra space. The author indicates that a 40% increase in space was associated with a 91% increase in citations; data do not argue against the use of commentaries.

Copyright/Permission Statement

"This article may not exactly replicate the final version published in the APA journal. It is not the copy of record."

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Date Posted: 27 November 2017

This document has been peer reviewed.