Agents to the Rescue?

Loading...
Thumbnail Image
Penn collection
Marketing Papers
Degree type
Discipline
Subject
agents
e-commerce
consumer choice
Business
Marketing
Funder
Grant number
License
Copyright date
Distributor
Related resources
Author
West, Patricia
Ariely, Dan
Bellman, Steve
Bradlow, Eric T
Huber, Joel
Johnson, Eric
Kahn, Barbara
Little, John
Schkade, David
Contributor
Abstract

The advent of electronic environments is bound to have profound effects on consumer decision making. While the exact nature of these influences is only partially known it is clear that consumers could benefit from properly designed electronic agents that know individual users' preferences and can act on their behalf. An examination of the various roles agents perform is presented as a framework for thinking about the design of electronic agents. In addition, a set of goals is established that include both outcome-based measures, such as improving decision quality, as well as process measures like increasing satisfaction and developing trust.

Advisor
Date Range for Data Collection (Start Date)
Date Range for Data Collection (End Date)
Digital Object Identifier
Series name and number
Publication date
1999-08-01
Journal title
Marketing Letters
Volume number
Issue number
Publisher
Publisher DOI
Journal Issue
Comments
Recommended citation
Collection