Marketing Papers

Document Type

Journal Article

Date of this Version

1989

Publication Source

International Journal of Forecasting

Volume

5

Issue

4

Start Page

585

Last Page

588

DOI

10.1016/0169-2070(89)90013-7

Abstract

Research from over 200 studies demonstrates that combining forecasts produces consistent but modest gains in accuracy. However, this research does not define well the conditions under which combining is most effective nor how methods should be combined in each situation. Rule-based forecasting can be used to define these conditions and to specify more effective combinations.

Keywords

combining forecasts, meta-analysis, realistic simulations, rule-based forecasting

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Marketing Commons

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Date Posted: 27 November 2017

This document has been peer reviewed.