Combining Forecasts: The End of the Beginning or the Beginning of the End?

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Marketing Papers
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combining forecasts
meta-analysis
realistic simulations
rule-based forecasting
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Marketing
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Research from over 200 studies demonstrates that combining forecasts produces consistent but modest gains in accuracy. However, this research does not define well the conditions under which combining is most effective nor how methods should be combined in each situation. Rule-based forecasting can be used to define these conditions and to specify more effective combinations.

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1989
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International Journal of Forecasting
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