Combining Forecasts: The End of the Beginning or the Beginning of the End?
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Marketing Papers
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combining forecasts
meta-analysis
realistic simulations
rule-based forecasting
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Marketing
meta-analysis
realistic simulations
rule-based forecasting
Business
Marketing
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Abstract
Research from over 200 studies demonstrates that combining forecasts produces consistent but modest gains in accuracy. However, this research does not define well the conditions under which combining is most effective nor how methods should be combined in each situation. Rule-based forecasting can be used to define these conditions and to specify more effective combinations.
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1989
Journal title
International Journal of Forecasting