Marketing Papers

Document Type

Journal Article

Date of this Version

August 1977


Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of the magnitude of bias, the use of extrapolations led to substantial improvements over a strategy of not using extrapolations.


Postprint version. Published in Journal of Marketing Research, Volume 14, Issue 3, August 1977, pages 396-402. The author has asserted his/her right to include this material in ScholarlyCommons@Penn.



Date Posted: 06 July 2006