Marketing Papers
Document Type
Journal Article
Date of this Version
August 1977
Abstract
Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of the magnitude of bias, the use of extrapolations led to substantial improvements over a strategy of not using extrapolations.
Recommended Citation
Armstrong, J. S., & Overton, T. S. (1977). Estimating nonresponse bias in mail surveys. Retrieved from https://repository.upenn.edu/marketing_papers/17
Date Posted: 06 July 2006
Comments
Postprint version. Published in Journal of Marketing Research, Volume 14, Issue 3, August 1977, pages 396-402. The author has asserted his/her right to include this material in ScholarlyCommons@Penn.