Marketing Papers
Document Type
Journal Article
Date of this Version
2011
Recommended Citation
Evanschitzky, H., & Armstrong, J. S. (2011). Research With Built-in Replication: Comment and Further Suggestions for Replication Research. Retrieved from https://repository.upenn.edu/marketing_papers/165
Date Posted: 26 May 2011
This document has been peer reviewed.
Comments
Invited commentary for Journal of Business Research, May 28, 2010