Marketing Papers
Document Type
Other
Date of this Version
8-2010
Abstract
This paper summarizes the key conditions under which the index method is valuable for forecasting and describes the procedures one should use when developing index models. The paper also addresses the specific concern of selecting inferior candidates when using the bio-index as a nomination helper. Political decision-makers should not use the bioindex as a stand-alone method but should combine forecasts from a variety of different methods that draw upon different information.
Recommended Citation
Graefe, A., & Armstrong, J. S. (2010). Conditions Under Which Index Models Are Useful. Retrieved from https://repository.upenn.edu/marketing_papers/163
Date Posted: 26 May 2011