Marketing Papers

Document Type

Journal Article

Date of this Version

August 1976


The Panalba-Role Playing Case was designed to get participants to examine their behavior in a situation where their role can lead them to act in a socially irresponsible manner. A description of the case is provided along with instructions to the administrator. Much research has been done on this case, allowing subjects to compare their behavior with that of previous subjects.


Postprint version. Published in American Marketing Association Proceedings, August 1976, pages 213-216.

The author asserts his right to include this material in ScholarlyCommons@Penn.



Date Posted: 18 June 2007

This document has been peer reviewed.