Date of this Version
The Panalba-Role Playing Case was designed to get participants to examine their behavior in a situation where their role can lead them to act in a socially irresponsible manner. A description of the case is provided along with instructions to the administrator. Much research has been done on this case, allowing subjects to compare their behavior with that of previous subjects.
Armstrong, J. S. (1976). The Panalba Role-Playing Case. Retrieved from https://repository.upenn.edu/marketing_papers/129
Date Posted: 18 June 2007
This document has been peer reviewed.