Marketing Papers

Document Type

Journal Article

Date of this Version

April 2007


The three commentators on my paper agree that statistical tests are often improperly used by researchers and that even when properly used, readers misinterpret them. These points have been well established by empirical studies. However, two of the commentators do not agree with my major point that significance tests are unnecessary even when properly used and interpreted.


Postprint version. Published in International Journal of Forecasting, Volume 23, Issue 2, April 2007, 335-336.
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Date Posted: 18 June 2007

This document has been peer reviewed.