Marketing Papers
Document Type
Review
Date of this Version
July 1983
Abstract
Intentional Changes is an important book. It suggests different approaches to the way in which we try to implement change. It provides, as do most important books, much that you will disagree with. Tough’s conclusions are based on studies that are likely to be unknown to you. The book is interesting, well written, and short.
Recommended Citation
Armstrong, J. S. (1983). Review of Allen Tough, Intentional Changes: A Fresh Approach to Helping People Change. Retrieved from https://repository.upenn.edu/marketing_papers/124
Date Posted: 18 June 2007
This document has been peer reviewed.
Comments
Postprint version. Published in Academy of Management Review, Volume 8, Issue 3, July 1983, pages 509-511.
Publisher URL: http://www.aom.pace.edu/amr/
The author asserts his right to include this material in ScholarlyCommons@Penn.