Marketing Papers

Document Type


Date of this Version

July 1983


Intentional Changes is an important book. It suggests different approaches to the way in which we try to implement change. It provides, as do most important books, much that you will disagree with. Tough’s conclusions are based on studies that are likely to be unknown to you. The book is interesting, well written, and short.


Postprint version. Published in Academy of Management Review, Volume 8, Issue 3, July 1983, pages 509-511.
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Date Posted: 18 June 2007

This document has been peer reviewed.