Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability
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Marketing Papers
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Marketing
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Collopy, Fred
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We examine how competitor-oriented objectives and the availability of competitor oriented information can affect managerial decisions and the profitability of firms. Using a variety of evidence collected over nine years, we compare the long-term profitability of competitor-oriented and self-oriented objectives.
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1996-05-01
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Postprint version. Published in Journal of Marketing Research, Volume 33, Issue 2, May 1996, pages 188-199. Publisher URL: http://www.ama.org/pubs/jmr/index.html