Marketing Papers

Document Type

Journal Article

Date of this Version

October 1980


A committee created a fictitious author, Ian Mitroff, who published a paper that violated scientific guidelines. The Mitroff paper recommended an advocacy strategy for scientific research; it said that scientists should vigorously defend their initial hypothesis. I use the advocacy strategy to scientifically prove that Mitroff does not exist.


Postprint version. Published in Academy of Management Review, Volume 5, Issue 4, October 1980, pages 509-511.
Publisher URL:



Date Posted: 15 June 2007

This document has been peer reviewed.