Marketing Papers

Document Type

Journal Article

Date of this Version

November 1990


As Cicchetti indicates, agreement among reviewers is not high. This conclusion is empirically supported by Fiske and Fogg (1990), who reported that two independent reviews of the same papers typically had no critical point in common. Does this imply that journal editors should strive for a high level of reviewer consensus as a criterion for publication? Prior research suggests that such a requirement would inhibit the publication of papers with controversial findings. We summarize this research and report on a survey of editors.


Postprint version. Published in Behavioral and Brain Sciences, Volume 14, 1991, pages 136-137.



Date Posted: 15 June 2007

This document has been peer reviewed.