Marketing Papers
Document Type
Journal Article
Date of this Version
January 2003
Abstract
The commentators raised many interesting ideas in response to Armstrong and Pagell (2003), from which one general theme emerges: The commentators claim that management science lacks the incentives to encourage efforts to develop and communicate grounded principles. As a result, academics often conduct their research as an intellectual exercise with little concern as to whether their findings might eventually be of any practical use. The problem extends beyond management science. Smith (1991), an editor of the British Medical Journal, concluded from a review that only about 15 percent of medical interventions are supported by solid scientific evidence. He attributes this disconnect to an estimate that only about one percent of articles in medical journals are scientifically sound. Such results indicate problems with incentives in research.
Recommended Citation
Armstrong, J. S. (2003). Incentives for Developing and Communicating Principles: A Reply. Retrieved from https://repository.upenn.edu/marketing_papers/100
Date Posted: 15 June 2007
This document has been peer reviewed.
Comments
Postprint version. Published in Interfaces, Volume 33, Issue 8, 2003, pages 109-111.
Publisher URL: http://interfaces.journal.informs.org/
The author asserts his right to include this material in ScholarlyCommons@Penn.