Document Type

Thesis or dissertation

Date of this Version

5-2018

Advisor

Peter Fader

Abstract

This paper will examine an extension to the Pareto/NBD model commonly used in customer base analysis. The paper will demonstrate and estimate a "recency-only" version of the Pareto/NBD. The model will be fit to both real-world and simulated data and will be compared to the "recency/frequency" model. The paper finds that the model can adequately recover parameters in a variety of settings, but in some cases may predict poorly.

Keywords

pareto/NBD, customer-base analysis, recency/frequency, survey, telemetry

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Date Posted:30 October 2018

 

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