In late September 2015 a video began circulating on social media under the hashtag #pizzarat. As of early October, it had garnered more than seven million views on YouTube—sufficient evidence of cultural relevance to make not only meme-happy sites such as BuzzFeed and Gawker take note, but also mainstream media such as the New York Times, CNN, and NPR. The 14-second video, shot by comedian Matt Little, showed a rat dragging a slice of pizza down the steps of a Manhattan subway station. Responses to the video varied. Some interpreted it as evidence of poor sanitation, while others admired the little rodent's pluck and perseverance, seeing him or her as "a symbol of the ultimate New Yorker."1