GSE Publications

Document Type

Journal Article

Date of this Version

June 2005


A meaningful institutional purpose does not just pop into existence. It must be constructed, with reference both to core values and to changing market or demographic conditions. This article examines three important moments in the history of two different institutions to better understand the development of such a process and explore how a sense of mission and the core values can survive over time, despite inevitable challenges.


Reprinted from Planning in Higher Education, Volume 33, Issue 4, June-August 2005, pages 5-11. Copyright Society for College and University Planning. Note: At the time of publication, Lawrence Schall was affliated with the University of Pennsylvania. Currently (October 2006), he is President of Oglethorpe University.



Date Posted: 24 October 2006

This document has been peer reviewed.