This paper reports on findings from a large-scale study on Saudis’ language attitudes towards Saudi contemporary speech. The attitudes were expressed towards the three regional Saudi varieties Qassimi Arabic, Hasawi Arabic, and Jizani Arabic. A set of quantitative and attitudinal data was obtained from Saudi respondents in two consecutive phases of data collection, namely, a keyword task (N=148) and a verbal-guise task (N=411). The central tendency measures indicated positive attitudes overall. However, one-way ANOVA tests followed by Games-Howell post-hoc tests revealed the attitudes to be associated with the respondents’ age, education, and geographic origin. Specifically, respondents who were older, more highly educated, and from Central Saudi Arabia, expressed significantly more negative attitudes than their counterparts. These findings can be seen as broadly reflective of the Saudi public’s attitudes more generally. The findings have implications for different domains within Saudi Arabia including the educational, the societal, and the legislative, in all of which negative language attitudes and their social ramifications typically go unnoticed.