Shrieking Sirens - Schemata, Scripts, and Social Norms: How Change Occurs

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dc.contributor.authorBicchieri, Cristina
dc.contributor.authorMcNally, Peter
dc.date2023-05-17T16:36:42.000
dc.date.accessioned2023-05-23T00:20:38Z
dc.date.available2023-05-23T00:20:38Z
dc.date.issued2015-07-01
dc.date.submitted2017-02-24T10:40:44-08:00
dc.description.abstractThis paper investigates the causal relationships among scripts, schemata, and social norms. The authors examine how social norms are triggered by particular schemata and are grounded in scripts. Just as schemata are embedded in a network, so too are social norms, and they can be primed through spreading activation. Moreover, the expectations that allow a social norm‘s existence are inherently grounded in particular scripts and schemata. Using interventions that have targeted gender norms, open defecation, female genital cutting, and other collective issues as examples, the authors argue that ignoring the cognitive underpinnings of a social norm doom interventions to failure.
dc.identifier.urihttps://repository.upenn.edu/handle/20.500.14332/42521
dc.legacy.articleid1006
dc.legacy.fulltexturlhttps://repository.upenn.edu/cgi/viewcontent.cgi?article=1006&context=pennsong&unstamped=1
dc.source.issue6
dc.source.journalPenn Social Norms Group (PennSoNG)
dc.source.journaltitlePPE Working Paper
dc.source.statuspublished
dc.subject.otherscript
dc.subject.otherschema
dc.subject.othernorms
dc.subject.othersocial norms
dc.subject.othergender
dc.subject.otherinterventions
dc.subject.otherspreading activation
dc.subject.otherExperimental Analysis of Behavior
dc.titleShrieking Sirens - Schemata, Scripts, and Social Norms: How Change Occurs
dc.typeWorking Paper
digcom.identifierpennsong/6
digcom.identifier.contextkey9744693
digcom.identifier.submissionpathpennsong/6
digcom.typeworkingpaper
dspace.entity.typePublication
relation.isAuthorOfPublicationad97a38f-9976-4dc9-a84b-016d9636ca59
relation.isAuthorOfPublication.latestForDiscoveryad97a38f-9976-4dc9-a84b-016d9636ca59
upenn.schoolDepartmentCenterPenn Social Norms Group (PennSoNG)
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