The present dissertation analyses several works of film and literature from the last quarter of a century in order to explore the influence of neoliberalism in Latin America, with a focus on Argentina, Mexico and El Salvador. The hypothesis is that the changes promoted by this program have been so deep, that have become an inescapable topic within these texts. Furthermore, this dissertation examines the constant presence of the marginal masses in these works, and their immediate relationship with the reconfiguration of neoliberal society. Through a close reading of the texts under a cultural studies optic, this research confirms the richness of fantasy, violence and science fiction for an analysis of the Latin American middle class’ ideology. Moreover, the masses appear as an integral part of such ideology and its psychological consequences. We can then observe two main tendencies regarding the vision of said masses: one as a polluting element that risks corrupting the lives of the middle class (Argentina), and one that identifies them with the sunk or the loser, as those who were unable to adapt to the new times and whose death has been naturalized (Mexico, El Salvador).