The Use of Interacting Marketing Models as Framework for Research
Loading...
Penn collection
Marketing Papers
Degree type
Discipline
Subject
Business
Business Administration, Management, and Operations
Business Analytics
Business Intelligence
Marketing
Statistics and Probability
Business Administration, Management, and Operations
Business Analytics
Business Intelligence
Marketing
Statistics and Probability
Funder
Grant number
License
Copyright date
Distributor
Related resources
Author
Goodman, Charles S
Wind, Jerry Yoram
Contributor
Abstract
The recent emphasis on consumers as the raison d'etre of the business firm has led marketers to neglect or deemphasize the roles of the other participants in the marketing system. Yet, an understanding of the marketing system requires the development of a comprehensive marketing model focusing on the consumers, distributive institutions, manufacturers, and other participants involved in the marketing of the given product(s).
Advisor
Date Range for Data Collection (Start Date)
Date Range for Data Collection (End Date)
Digital Object Identifier
Series name and number
Publication date
1968-05-01
Volume number
Issue number
Publisher
Publisher DOI
Comments
This is an unpublished manuscript.